CHICAGO, Illinois, March 26, 2012 – March Madness takes on new meaning with this week’s launch of the new Eric & Kathy outdoor campaign for 101.9fm THE MIX WTMX Chicago. For the seventh year running, Turner + Cunniff has created an irreverent and iconic Outdoor Campaign for Chicago’s #1 morning show duo Eric & Kathy on 101.9fm THE MIX. The 2012 creative features 3 executions in bold color to attract attention. One carries a headline: “Don’t Think and Drive” with Eric & Kathy sporting law enforcement attire. The second has the duo dressed as convicts with the headline: “Partners in Crime”. Finally, adding to amusement, the team is dressed as nerdy geeks with the headline: “Very Funny. Most Days”. This high profile campaign can be spotted along highways and surface streets in Chicago and the surrounding suburbs. Turner + Cunniff is an award-winning marketing and communications firm that has created transformational campaigns and extraordinary work for Chicago's most prestigious not-for-profits and for-profit institutions.
CHICAGO, IL, December 15, 2011 – Turner + Cunniff recently created a new annual report for the Geneva Foundation of Presbyterian Homes. The new report uses the word "Foundation" to underscore the work of the Geneva Foundation through stories of individuals who nearly lost hope, but through the charitable programs, were given an even stronger foundation to their lives. It also shares the inspiration of donors whose benevolence has become an anchor - a foundation for their lives as well. The goal of the report was to clearly articulate the work of the Geneva Foundation and how it serves as the benevolent arm of Presbyterian Homes. The response has been extraordinary. The Development Office has received numerous compliments and pointed feedback, "Why didn't you ever explain it like that before." Another donor wrote Turner+Cunniff a personal note to express her thanks: "You captured the essence of our mission with sincerity and clarity, and without sentimentality. You presented our case for support with dignity and compassion, as well as honesty." Turner + Cunniff used the report as the foundation (excuse the pun) for the Geneva Foundation's year-end annual appeal. The conceit from the report where a name was inserted in front of “Foundation” was used to customize letters sent to the top donors. This is not the first work Turner + Cunniff has created for Presbyterian Homes. Turner +Cunniff created the marketing campaign "Retire Nothing" and numerous marketing campaigns and publications for the organization. Today, it is a not-for-profit, non-sectarian organization with a national reputation for creating extraordinary retirement communities. Just last year, Presbyterian Homes spent more than $6 million in charitable programming and benevolent support – which represents nearly 7% of the entire Presbyterian Homes budget. A copy of the entire report can be found at: http://www.presbyterianhomes.org/Main/GenevaFoundation/Publications.aspx Presbyterian Homes serves more than 1700 older adults through its residential and healthcare programs on campuses in Evanston, Lake Forest and Arlington Heights. www.retirenothing.com Turner + Cunniff is an award-winning marketing and communications firm that has created transformational campaigns and extraordinary work for Chicago's most prestigious not-for-profits and for-profit institutions.
CHICAGO, IL, August 24, 2011 – Last week, Mayor Rahm Emanuel and Commissioner of Public Health Bechara Choucair, M.D., convened over 200 public health stakeholders for the announcement of the city’s new public health agenda: Healthy Chicago. And distributed to every attendee was the Healthy Chicago publication, developed by Turner+Cunniff, in partnership with the Chicago Department of Public Health (CDPH). Healthy Chicago is a blueprint for creating a healthy city, healthy neighborhoods, healthy homes and healthy people. The publication lays out over 120 strategies in 12 priority areas for the next five years with a vision for making Chicago the healthiest city in the nation. Priority areas include Obesity Prevention, Healthy Mothers and Babies, Heart Disease and Stroke and Public Health Infrastructure. Healthy Chicago is a comprehensive approach to how the CDPH will lead and work with partners to improve the health and well-being of Chicagoans. “It’s not about individual behavior, but how we behave as a city,” said Commissioner Bechara. Key to this initiative is that Healthy Chicago sets measurable targets, achievable by 2020, and sets policy, programmatic and educational and public awareness strategies that can be measured and monitored. Turner+Cunniff created the concept and design for the publication and the Powerpoint presented by Commissioner Bechara at the event. Commissioner Bechara has committed to monthly updates on progress for Healthy Chicago implementation. The monthly reports will highlight key activities that have occurred in the prior month across selected priority areas. Learn more at http://www.cityofchicago.org/city/en/depts/cdph.html. The launch event was held August 16th at the University Club and sponsored by the Otho S.A. Sprague Memorial Institute in recognition of the its 100th anniversary. The Sprague Institute is a nonprofit foundation established in 1911 for the investigation of the cause of disease and the prevention and relief of human suffering in the city of Chicago. The Sprague Institute also underwrote the publication. Turner+Cunniff is an award-winning marketing and communications firm that has created transformational campaigns and extraordinary work for Chicago’s most prestigious not-for-profit and for-profit institutions.
CHICAGO, IL, March 31, 2011 – A new video for Legacy.com that captures the emotional connection the newspaper online obituary section creates for readers premiered at the Newspaper of Association of America’s mediaXchange 2011, its annual conference held in Dallas, TX, March 25-28, 2011. The video was part of a presentation by Stopher Bartol, Founder and CEO of Legacy.com who spoke on “The State of Newspaper Obituaries” during a special Classified Symposium on Monday March 28. The video was developed as a compelling reminder to the audience (key newspaper industry leaders) that online obituaries may represent the most significant interaction a reader may have with his/her local paper. “In fact, this may be the single most important category for building relationships,” says Bartol. Legacy.com is an innovative online media company that collaborates with more than 800 newspapers in North America, Europe and Australia to provide ways for readers to express condolences and share remembrances of loved ones. Legacy.com is visited by more than 18 million users each month. The video was developed by Turner+Cunniff, with production support by the Tribune Media Group. The music was composed by Terry Fryer, Third Wave Productions. Turner+Cunniff is an award-winning marketing and communications firm that has created transformational campaigns for Chicago’s most prestigious not-for-profit and for-profit institutions. Turner+Cunniff has worked with Legacy.com since 2000. Turner+Cunniff is an award-winning marketing and communications firm that has created transformational campaigns for Chicago’s most prestigious not-for-profit and for-profit institutions. About Legacy.com: Founded in 1998, Legacy.com is a leader in the online memorial and obituary market. It partners with 124 of the 150 largest newspapers in the U.S. and features obituaries and Guest Books for more than two-thirds of people who die in the United States. In addition, the company provides individuals and newspaper affiliates with new and powerful ways to connect during shared times of loss, such as the war in Iraq and Afghanistan, and in the aftermath of national tragedies such as 9/11. A privately held company, Legacy.com, Inc., is headquartered in the Chicago suburb of Evanston, with information technology facilities in nearby Naperville, Illinois. # # # Turner+Cunniff Web: www.turner cunniff.com Twitter: @turnercunniff 63 E. Lake Street, Suite 1507 Chicago, IL 60601 312-364-0011
CHICAGO, IL, May 7, 2010 – The Publicity Club of Chicago awarded Turner+Cunniff two Gold Trumpets and one Silver Trumpet at its 51st Annual Awards Luncheon in Chicago. Both Chicago Botanic Garden’s “Color of Hope” Annual Report and its “Save the Plants. Save the Planet” Fund Raising Campaign earned Golden Trumpets. A Silver Trumpet was awarded to Lake Forest Country Day School’s “1-of-1” Enrollment campaign. The challenge of the Chicago Botanic Garden’s 2008 Annual Report was to create a high-impact piece that was extremely cost-effective. “The Color of Hope” Annual Report became an inventive self-mailer that consisted of a two-sided, multi-panel piece with a pocket. The pocket held a two-color donor list and six four-color post cards, each depicting a special place or project in the Garden, a brief description and room for addressing the post card. The report encouraged its readers to send a post card to a friend and, “spread a little hope.” The goal of the “Save the Plants/Save the Planet” Campaign was to raise awareness of the Garden’s far-reaching plant conservation efforts and generate support. The campaign consisted of direct mail, print ads and a fund-raising web site. The communications were part of a $60 million campaign to create a new plant science campus on the grounds of the Garden. The campaign achieved its goal. Lake Forest Country Day School, one of the premier independent schools in the Chicago area, wanted a campaign to build enrollment in its early childhood education program. The 1-of-1 Campaign spoke directly to parents about the way they feel about their child and focuses on LFCDS’s profound ability to understand the uniqueness of every child. Turner+Cunniff developed an integrated communications plan that included print ads, direct mail, a PURL (personalized URL), point of purchase posters, radio, 360 ideas for leveraging the campaign throughout the community and a 1-of-1 Video. The campaign not only increased awareness of the school, but also doubled applications (over previous year) for enrollment and the school achieved its enrollment goal. The Publicity Club of Chicago is the nation’s largest independent public relations membership organization. Corporate and individual members represent PR, marketing and communications practice at boutique to worldwide firms, corporate offices and businesses, associations, non-profit organizations and independent consultancies throughout the metropolitan region. The annual Golden Trumpet Awards is the Midwest’s most prestigious awards program honoring distinguished achievement in public relations and communications. Judged and selected from hundreds of entries by Chicago’s top practitioners, these coveted awards are presented annually for excellence in categories representing the full range of PR, marketing and communications practice. Turner+Cunniff is an award-winning marketing and communications firm that has created transformational campaigns for Chicago’s most prestigious not-for-profit and for-profit institutions.
CHICAGO, IL, August 2010 – Chicago Shakespeare Theater has engaged Turner+Cunniff to work with them on a branding initiative. The work began in fall and will continue into 2011. Chicago Shakespeare Theater will launch its 25th Anniversary season in 2011. Turner+Cunniff has worked with Chicago Shakespeare Theater since 2003. Work has included a fund-raising brochure, two annual reports, annual appeal, subscription series mailing and campaign to launch its fellowship program with DePaul University. Chicago Shakespeare Theater offers a broad, inclusive annual program spanning Shakespeare and other classic works of drama, international presentations and family fare in a 48-week season encompassing more than 600 performances. Recipient of the Regional Theatre Tony Award, CST's work has been recognized internationally with three of London's prestigious Laurence Olivier Awards and locally with 55 Joseph Jefferson Awards for Artistic Excellence. The Theater's contributions to public learning range broadly from extensive work with Shakespeare in the schools to scholarly collaborations with Chicago's great universities. At its permanent facility on Navy Pier, CST houses two theater spaces and throughout the year serves more than 200,000 patrons including 50,000 students and teachers. Turner+Cunniff is an award-winning marketing and communications firm that has created transformational campaigns for Chicago’s most prestigious not-for-profit and for-profit institutions.
CHICAGO, IL, June 2010 – The American Association of Museums (AAM) awarded two second prize honors to Turner+Cunniff for its "Color of Hope" Annual Report and "Save the Plants. Save the Planet" Fund Raising Campaign – both the Chicago Botanic Garden. There is only one second-prize winner in each category. The awards are announced at the AAM's annual conference. Founded in 1906, the American Association of Museums is the only organization representing the entire scope of museums and their staff. Its annual Publications Competition is a juried awards program that recognizes outstanding printed work on behalf of museums including exhibition catalogues, annual reports, fund-raising/membership materials, posters, books, and marketing/public relations materials. The AAM has 15,000 individual members, 3,000 institution members and 300 corporate members. The AAM represents every type of museum including art, history, science, military and maritime, and youth museums, as well as aquariums, zoos, botanical gardens, arboretums, historic sites, and science and technology centers. The challenge of the Chicago Botanic Garden’s 2008 Annual Report was to create a high-impact piece that was extremely cost-effective. The "Color of Hope" Annual Report became an inventive self-mailer that consisted of a two-sided, multi-panel piece with a pocket. The pocket held a two-color donor list and six four-color post cards, each depicting a special place or project in the Garden, a brief description and room for addressing the post card. The report encouraged its readers to send a post card to a friend and, “spread a little hope.” The goal of the "Save the Plants/Save the Planet Campaign" was to raise awareness of the Garden’s far-reaching plant conservation efforts and generate support. The campaign consisted of direct mail, print ads and a fund-raising web site. The communications were part of a $60 million campaign to create a new plant science campus on the grounds of the Garden. The campaign achieved its goal. Turner+Cunniff is an award winning marketing and communications firm that has created transformational campaigns for Chicago’s most prestigious not-for-profit and for-profit institutions
